Originally published: February 18, 2024 | Source: Hong Kong Wen Wei Po | Reporter: Fang Junming
Hong Kong's authoritative media outlet, Wen Wei Po, featured a special news report titled "Hong Kong Lunar New Year Flower Consumption Significantly Increases, High-End Flowers Become New Favorites," covering uFlowershop's exclusively released "2024 Hong Kong Lunar New Year Flowers Consumption Report."
The report cites uFlowershop's findings, highlighting the immense potential of Hong Kong's Lunar New Year flower market.Core Data from "uFlowershop Report" Authenticated by Authority
The report immediately cited our data, indicating that Hong Kong citizens' spending on Lunar New Year flowers reached HKD 680 million in 2024, an 18% year-on-year increase, demonstrating a strong market recovery. The report also affirmed our analysis that Hong Kong consumers' purchasing power and confidence have improved, with a greater focus on the quality and auspicious symbolism of Lunar New Year flowers.
Shift in Consumer Preferences: Significant Growth in High-End Varieties
Wen Wei Po's report particularly highlighted insights from our report regarding the shift in consumer preferences:
- Consumers tend to choose flowers that symbolize prosperity and good fortune, such as **Phalaenopsis orchids, Lucky Bamboo (串串金), and Kumquats (年桔)**.
- Sales of these high-end varieties showed significant growth, while traditional varieties like peach blossoms and narcissus saw a decline in sales.
This reflects citizens' greater hopes for a brighter and more prosperous New Year after the pandemic.
We extend our gratitude once again to Wen Wei Po and reporter Fang Junming for their professional coverage. uFlowershop will continue to be dedicated to providing the market with the highest quality floral products and the most in-depth industry insights.