Originally published: February 18, 2024 | Source: Sina Finance
The finance channel of the authoritative portal, Sina.com, featured a special report on uFlowershop's exclusively released "2024 Hong Kong Lunar New Year Flowers Consumption Report," affirming our capabilities in data insight and trend analysis within the Hong Kong flower market.
The report shows that high-end varieties with auspicious meanings, such as Phalaenopsis orchids, are highly favored by Hong Kong citizens.
Report's Core Insights: Market Rebound, Quality Consumption Becomes Mainstream
The report cited key data from our findings, indicating that the Hong Kong Lunar New Year flower market reached HKD 680 million in 2024, an 18% year-on-year increase. Visitor numbers also significantly rose, reflecting a strong market recovery post-pandemic.
More importantly, the report analyzed shifts in consumer behavior:
- Quality Priority: Consumers are increasingly prioritizing the quality and auspicious symbolism of Lunar New Year flowers, with a noticeable rise in demand for high-end varieties like **Phalaenopsis orchids and lucky bamboo (串串金)**.
- Digital Payment Popularity: Online consumption accounted for 42% of sales, with e-wallets becoming the dominant payment method, reflecting a shift in purchasing habits.
"The report reflects consumers' expectations and aspirations for the New Year, hoping for a brighter and more prosperous year after the pandemic." — uFlowershop "2024 Hong Kong Lunar New Year Flowers Consumption Report"
The release of this report and its coverage by authoritative media have not only provided valuable market information to the public but also solidified uFlowershop's leading position as a **data insights provider** and **industry expert** in the Hong Kong flower market.